From Paint to Pixels: Color Design, Art, and Communication
Petronio Bendito, Purdue University
Petronio Bendito, Ed.D., M.F.A. is a media artist, designer, and tenured associate professor in the Rueff School of Design, Art, and Performance at Purdue University. His creative and scholarly work investigates digital color literacy and the relationship between art, science, and technology. He has taught color internationally through workshops, seminars, and summer programs across Brazil, Asia, Europe, and the United States. Dr. Bendito is the author of the RGB/CMY Digital Color Wheel methodology, a pedagogical program published by Davis Publishing Inc. that supports digital color literacy through RGB color mixing, the RGB/CMY Digital Color Atlas, and tools for understanding RGB and HSB color models. He also developed a methodology for building digital color wheel installations, where students collectively create color circles using their own RGB colors and cellphones. His methods emphasize the development of color perception through RGB color mixing, digital color combinations, color research, and communication. His teaching examines how digital media is reshaping color pedagogy, reflecting the shift from traditional pigment-based methods to digital environments. For this edition of the Cutting Edge Color webinar, Dr. Bendito will discuss aspects of his media arts practice, teaching approaches, and recent publication with Davis Publishing Inc., highlighting their relevance to contemporary color design education and digital color literacy.
